@ash.wishman — 139x breakout

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I'm not

@ash.wishman

40.1K followers · usually 1.7K views a post

Views

187.1K

Likes

7.0K

Comments

590

2.2K

Why it worked

The video likely resonated due to its relatable and humorous take on parenting, particularly the creator's self-deprecating honesty about indulging her child's wishes and her playful use of mild profanity to describe her daughter's behavior.

Summary

The creator discusses her parenting style, admitting she often says yes to her daughter's requests, even if it means going to places like Starbucks, Sephora, Ulta, Target, or Chick-fil-A. She humorously justifies this by saying her daughter is an 'asshole,' making it a win-win situation for her.

Structure

1Reluctant admission of not being the 'cool mom'
2Listing daughter's desired outings
3Humorous justification for agreeing
4Concluding with a desire to go out

Product placement

Starbucks (eats/drinks, appears) - removing it would not change what happens in the video. Sephora (cosmetics store, appears) - removing it would not change what happens in the video. Ulta (cosmetics store, appears) - removing it would not change what happens in the video. Target (retail store, appears) - removing it would not change what happens in the video. Chick-fil-A (fast food restaurant, appears) - removing it would not change what happens in the video.

On-screen text

I'm not I'm not trying to brag when I say this but I am typically like, my like, my daughter wants someone to stay the night for a I'm probabl she She wants to go to Starbucks. Okay, me Me too. Oh you wanna go to Sephora? Same. Oh, Ulta. Target. Let Let's go do that. I'm not trying to be the cool mom but like I do wanna do those and my daught so I feel like it's a win win for me. I want to go to chick fi Like, yeah, let's do it.

Original caption

Sorry, not sorry. Me and my little bestie. 🩷