Okay, so my all-time favorite deodorant is Vanilla Sugar from Gem, but they've just launched their brand new scent in Superdrug

@monicacristinaa_

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SoundTikTok sound · original sound - djclovr

Promoted product

Gem

Gem is Australia’s viral personal care brand— offering skin-loving deodorant, deliciously fragranced Body Mists, silky smooth Shaving and SPF that turns your daily routine into a ritual.

12 videos2 creators

Why it worked

The video uses a relatable 'summer vibe' aesthetic and a clear, sensory-focused review that makes the product feel like an essential accessory for the season.

Summary

The creator reviews the new 'Summer Spritz' deodorant scent from the brand Gem, which she purchased at Superdrug. She highlights the scent, packaging, and portability of the product.

Structure

1Creator introduces new Gem deodorant scent
2Shows the product on the shelf at Superdrug
3Describes the scent and packaging aesthetic
4Demonstrates application of the deodorant

Product placement

Original caption

ad New summer scent unlocked with @Gem 🍊🧡🌅🍹 now available at @Superdrug ✨ #aperolspritz #summerscent #summeressentials #italianvibes #sweetscent

More from @monicacristinaa_

On-screen text

PSA: it's a GEM summer

Transcript

Okay, so my all-time favorite deodorant is Vanilla Sugar from Gem, but they've just launched their brand new scent in Superdrug and I fear it's now become my new favorite. It has such a nice sweet smell, honestly like peaches, and it's the perfect handbag essential to keep you smelling 10 out of 10 all summer long. The packaging is giving Aperol Spritz, which of course matches the name Summer Spritz. And when I use this, I think of an Italian beach club, an Aperol in one hand, my Gem Summer Spritz in the other, and I can't think of anything better.

back to running in my @ASICS novablast 5s 🤍 so easy to fall victim into thinkin