Why it worked
The video combines a popular product with a relatable "project pan" or " mentality, showing the creator's journey of using up products and trying new ones. The creator's genuine reactions and the aesthetic appeal of the blushes likely contributed to its engagement.
Summary
The creator unboxes and tries out new Rare Beauty blushes, showcasing two shades and discussing their pigmentation and longevity. They also received Rare Beauty gummies as a bonus item.
Structure
- 1Unboxing new Rare Beauty blushes
- 2Receiving bonus Rare Beauty gummies
- 3Trying on the shade 'Forever'
- 4Trying on the shade 'Daydream'
- 5Comparing the two shades and discussing travel sizes
Product placement
Rare Beauty (makeup brand): ACTS - the blushes are applied to the face, and the creator discusses their pigmentation and shades. Removing the name would change what happens in the video. Rare Beauty (gummies): ACTS - the gummies are shown and discussed as a bonus item. Removing the name would change what happens in the video. Allure (award logo): APPEARS - a logo indicating an award. Removing it would not change what happens in the video.