you would've thought

@iamelviamunoz

23.8K followers · usually 2.3K views a post

Views

23.4K

Likes

2.1K

Comments

98

Shares

21

SoundTikTok sound · original sound - 90s_greatest_hits

Promoted product

Brandy Melvillebrandymelville.com

Official Store of Brandy Melville in the United States. Shop online to purchase tops, bottoms, accessories and more.

43 videos26 creators

Why it worked

The video taps into a common consumer experience of scarcity and brand desirability, using humor and relatable commentary to engage viewers. The discussion of sizing and target audience in the comments also sparks conversation and relatability.

Summary

The creator humorously claims to have bought the last pair of Brandy Melville pants ever made, highlighting a personal shopping experience with the brand. The video uses on-screen text and comments to discuss the brand's sizing and target demographic.

Structure

1Creator claims to have bought the last pair of Brandy pants
2On-screen text emphasizes the scarcity of the purchase
3Comments discuss Brandy's sizing and target audience

Original caption

Mind you all over a $50 set 😂 #brandymelville #priscillapants #brandy #foldoverpants

More from @iamelviamunoz

Product placement

Brandy (clothing brand): ACTS - the video is about the creator's experience buying pants from Brandy, implying the brand's clothing is the subject. Removing it would change the video's topic. Brandy Melville: APPEARS - mentioned in comments, but the primary focus is the brand itself.