I PUT AN ENTIRE JAR of BISCOFF

@bakewith.mii

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SoundTikTok sound · What You Won't Do for Love

Promoted product

Lotus Biscoff

How can a small cookie taste so great? Lotus Biscoff cookies have a unique flavor, iconic shape, and a crunchy bite.

2 videos2 creators

Why it worked

The video taps into the popular "foodie" trend of unusual and decadent ingredient combinations, specifically within the sourdough baking community. The visual of an entire jar of Biscoff being used creates immediate intrigue and shareability.

Summary

The creator demonstrates adding an entire jar of Biscoff spread and crushed Biscoff cookies into sourdough bread dough. They express concern about the mess and whether they added the Biscoff too early, then proceed to shape the dough to rest overnight.

Structure

1Adding Biscoff spread to sourdough
2Adding crushed Biscoff cookies
3Shaping the dough
4Resting the dough

Original caption

used an entire jar of biscoff in this loaf i didn't think sourdough could fit an entire jar of biscoff and still be able to shape. maybe i'll put it in during shaping next time to avoid the mess do you think it's too much biscoff, or not enough? @biscoff #bakewithmii #sourdoughinclusions #sourdoughbread #biscoff #biscoffspread

More from @bakewith.mii

Product placement

Lotus Biscoff spread ACTS - it is used as a filling in sourdough bread. Removing it would change the recipe. Lotus Biscoff cookies ACTS - they are crushed and added to the sourdough bread filling. Removing them would change the recipe.

On-screen text

I PUT AN ENTIRE JAR of BISCOFF INSIDE A SOURDOUGH ALSO SOME COOKIES I guess you wonder where I've been I can't let go Got a thing for you Maybe I added the Biscoff too early And I can't let go from your love you see I came back to let you know This is a messy one But I'm in a daze From your love you see Tuck in the baby Biscoff dough To sleep for the night