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12.6Silent UGCResult / Flex hookCreator Economy
Hook
I PUT AN ENTIRE JAR of BISCOFF
@bakewith.mii
29.6K followers · usually 155.6K views a post
Views
1.8M
Likes
91.4K
Comments
719
Shares
4.3K
View velocity
+215.2K views over 28.7d · ~7.5K/day · 6 observations
Why it worked
The video taps into the popular "foodie" trend of unusual and decadent ingredient combinations, specifically within the sourdough baking community. The visual of an entire jar of Biscoff being used creates immediate intrigue and shareability.
Summary
The creator demonstrates adding an entire jar of Biscoff spread and crushed Biscoff cookies into sourdough bread dough. They express concern about the mess and whether they added the Biscoff too early, then proceed to shape the dough to rest overnight.
Structure
- 1Adding Biscoff spread to sourdough
- 2Adding crushed Biscoff cookies
- 3Shaping the dough
- 4Resting the dough
Original caption
used an entire jar of biscoff in this loaf i didn't think sourdough could fit an entire jar of biscoff and still be able to shape. maybe i'll put it in during shaping next time to avoid the mess do you think it's too much biscoff, or not enough? @biscoff #bakewithmii #sourdoughinclusions #sourdoughbread #biscoff #biscoffspread
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