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Hook
Post Malone & Swae Lee perform "Sunflower" at the closing ceremony
@hypebeast
2.3M followers · usually 3.1K views a post
Views
171.2K
Likes
11.6K
Comments
42
Shares
764
Why it worked
The video leverages the popularity of Post Malone and Swae Lee, along with the high-energy spectacle of a live performance at a major event, to capture viewer attention.
Summary
Post Malone and Swae Lee perform their song "Sunflower" at the closing ceremony of an event in New York/New Jersey Stadium. The performance features pyrotechnics and a large crowd in attendance.
Structure
- 1Introduction of performers and event
- 2Performance begins with "Sunflower"
- 3Visual effects and crowd engagement
- 4Concluding moments of the performance
On-screen text
Post Malone & Swae Lee
perform "Sunflower"
at the closing ceremony
Original caption
Who’s winning?📍New York New Jersey Stadium ⚽️🏆 #Football #PostMalone #SwaeLee #Final #ClosingCeremony Audio: Post Malone & Swae Lee “Sunflower”
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