I don't mean to alarm anyone but when we said “we’re going to make an app that’s like duolingo but for cooking” we didn’t realize ppl would actually want that...now it’s out tho so go crazy ig

The video uses a relatable, casual tone and a strong, clear value proposition by anchoring the new product to a well-known, successful app like Duolingo.

The creator announces the launch of their new cooking app, which they describe as being like Duolingo for cooking. They express surprise at the positive reception and encourage viewers to check it out.

The creator is promoting their own app, Zest, by comparing its gamified learning approach to Duolingo.