The setup

@twinskka

33.8K followers · usually 19.1K views a post

Views

78.5K

Likes

2.9K

Comments

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Promoted product

Olaplex

Reach for OLAPLEX for strong, healthier-looking hair you love. Learn how OLAPLEX Bond Building TechnologyTM protects and strengthens every hair type, texture, and style.

3 videos2 creators

Why it worked

The video uses a visually appealing and aesthetically pleasing arrangement of lemons and a popular beauty product to create an engaging "shelfie" style shot. The use of a well-known brand like Olaplex likely contributed to its appeal.

Summary

The video shows a creator setting up a shot with lemons and Olaplex hair products, then transitions to the final product shot featuring the Olaplex bottles arranged among the lemons.

Free account

Transcript, structure and on-screen text

4 beats and 2 lines of on-screen text — the parts you need to write your own version.

Original caption

Tell me you’re a UGC creator without telling me you’re a content creator. 😅🍋 @Olaplex tely our vacation hair essentials #ugchair #ugchaircare #hairug #ugcbeautycreator #olaplexhair