The setup

@twinskka

39.2K followers · usually 23.7K views a post

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SoundTikTok sound · original sound - twinskka

Promoted product

Olaplex

Reach for OLAPLEX for strong, healthier-looking hair you love. Learn how OLAPLEX Bond Building TechnologyTM protects and strengthens every hair type, texture, and style.

8 videos6 creators

Why it worked

The video uses a visually appealing and aesthetically pleasing arrangement of lemons and a popular beauty product to create an engaging "shelfie" style shot. The use of a well-known brand like Olaplex likely contributed to its appeal.

Summary

The video shows a creator setting up a shot with lemons and Olaplex hair products, then transitions to the final product shot featuring the Olaplex bottles arranged among the lemons.

Structure

1Setting up lemons in a suitcase
2Arranging Olaplex bottles
3Filming the setup
4The final product shot with Olaplex and lemons

Original caption

Tell me you’re a UGC creator without telling me you’re a content creator. 😅🍋 @Olaplex tely our vacation hair essentials #ugchair #ugchaircare #hairug #ugcbeautycreator #olaplexhair

More from @twinskka

Product placement

OLAPLEX No. 7 Bonding Oil: It is a hair oil that is applied to the hair. It appears in the video and is the focus of the shot. Removing it would change what happens in the video.