the only duo we need for perfect hair on vacation

@twinskka

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Promoted product

Olaplex

Reach for OLAPLEX for strong, healthier-looking hair you love. Learn how OLAPLEX Bond Building TechnologyTM protects and strengthens every hair type, texture, and style.

3 videos2 creators

Why it worked

The video effectively uses a visually appealing aesthetic (lemons and silk) combined with a popular beauty product to create a native-style promotion. The "duo" concept and focus on "vacation hair" tap into relatable desires for effortless beauty while traveling.

Summary

Two women showcase Olaplex No. 7 Shine Serum Oil Mist and No. 7 Bonding Oil, highlighting their benefits for vacation hair. They demonstrate the products' application and the resulting shiny, hydrated hair.

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Transcript, structure and on-screen text

6 beats and 2 lines of on-screen text — the parts you need to write your own version.

Original caption

Vacation hair starts with the right duo☀️🍋 @Olaplex Beach days, pool days, and humidity are no match for this duo💛 The No7 Shine Serum Oil Mist gives up to 96 hours of shine and hydration, helps reduce breakage by 75%, and protects hair from heat up to 450°F - all without weighing it down. Definitely our vacation hair essentials. ✨ #olaplex #hairugc #ugchair #ugchaircreator #beautyugc