Selling · Other Product
Facebook
Why it worked
The video uses a relatable and humorous scenario of a mother-in-law's interaction with a new baby, which resonates with a broad audience, particularly new parents and grandparents. The use of a simulated social media post adds a layer of commentary on how people share life events online.
Summary
A woman is holding a baby and pretending to be on a video call with her mother-in-law. She then pretends to post on Facebook about her new granddaughter, expressing her excitement to be a grandma.
Structure
- 1Mother-in-law "meets" new baby via video call
- 2Woman takes a picture of herself with the baby
- 3Woman pretends to post on Facebook about her new granddaughter
- 4Woman expresses excitement about being a grandma
Product placement
The video features a simulated Facebook post on a phone screen, which is the central element of the skit.
On-screen text
POV: Your Mother-in-law "meets"
your new baby
little
baby
grandbaby
picture
minutes later
running,
I'm
well
facebook
Your Name
Everyone meet my new granddaughter
I'm sooooooooo excited
excited
grandma
to be a grandma