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12.2Talking HeadDirect Question hookCreator Economy
Hook
What are the girls using for facial sunscreen.
@heyjanellemarie
228.5K followers · usually 9.9K views a post
Views
134.8K
Likes
1.1K
Comments
565
Shares
13
Why it worked
The video uses a relatable, humorous 'corporate girlie' struggle to create a low-friction, authentic request for product recommendations that invites high engagement in the comments.
Summary
A woman asks for recommendations for a non-irritating facial sunscreen because her current product, Supergoop, stings her eyes when she cries at work. She uses humor to highlight a specific pain point of a popular product while crowdsourcing alternatives.
Structure
- 1Identify the problem with current sunscreen
- 2Mention the specific brand causing the issue
- 3Ask the audience for recommendations
Product placement
Supergoop sunscreen is mentioned by name and shown on screen.
On-screen text
What are the girls using for facial sunscreen. I love my Supergoop but I can't keep crying at my desk at work when it gets in my eye
Original caption
Help. #sunscreen #corporategirlies #crying
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