@heyjanellemarie — 22x breakout

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I'm no contact with my in-laws

@heyjanellemarie

228.5K followers · usually 11.7K views a post

Views

226.6K

Likes

3.7K

Comments

176

Why it worked

The video uses a highly relatable, emotionally charged personal story to build rapport before pivoting to the podcast as a resource for listeners navigating similar family dynamics.

Summary

The creator shares a personal struggle about whether or not to invite her estranged in-laws to her child's dance performance. She uses this anecdote to lead into a deeper discussion on her podcast.

Structure

1Creator states she is no contact with in-laws
2Shares a specific moment of conflict regarding an invitation
3Admits she ultimately chose not to invite them
4Transitions to the podcast as the place for further discussion

Product placement

The creator promotes her podcast, which is linked in her bio.

Call to action

We’re still talking about it on the podcast this week. New episode drops tomorrow morning.

On-screen text

I'm no contact with my in-laws Like I'm I haven't seen or spoken to them since last summer when I went to an event and prior to that it had been like two years since I had talked to them I don't have a relationship with these people It crossed my mind I'm like should I just text her? Should I just should I just text her and be like hey Camryn's got a dance at 930 at this location if you want to come

Original caption

Even when you have firm boundaries in place, even when you think you’re past it, even when you’re no contact…. Those thoughts still creep up from time to time. Even for me. If you’re also no contact, have you ever considered inviting your in-laws to an event for your kids? Did you end up inviting them? We’re still talking about it on the podcast this week. New episode drops tomorrow morning. 🎧 #inlaws #DIL #MIL #familydynamics #parenting