Why it worked
The video addresses a common pain point for TikTok creators (age verification for live streaming) and provides a clear, step-by-step demonstration of how to resolve it, making it highly relevant and shareable.
Summary
The video demonstrates the age verification process required by TikTok before a user can go live. It shows the user navigating through options like facial age estimation and confirming their age.
Structure
- 1Initiate live stream setup
- 2Age confirmation prompt
- 3Choose age verification method
- 4Facial age estimation explanation
- 5Tips for age estimation
- 6Age confirmed
Product placement
TikTok (app): The video shows the interface of the TikTok app, specifically the live streaming setup and age verification process. Removing it would change what happens in the video. ACTS.
On-screen text
Confirm your age before going LIVE
Scaled LIVE Rewards
Confirm your age to go LIVE
To build a safe TikTok LIVE community, you need to confirm that you're 18 or older before going LIVE.
Confirm
Choose method
Facial age estimation
Your selfie will be used to estimate your age.
Age 18 and over
Selfie with ID
Take a photo of your government-issued ID and then take a selfie.
Age 18 and over
Credit card authorization
Use your credit card to confirm you're over 18. A small, temporary charge will be made to your credit card. Age will be made to confirm.
Age 18 and over
Learn more and review our Privacy Policy. To agree, tap Continue.
Continue
What is facial age estimation, and how does it work?
We work with Yoti, a 3rd-party age assurance service, to collect a selfie and estimate your age using face information.
Yoti only uses your selfie and face info to estimate your age and to judge whether the photo is of a live person.
Your selfie and face info aren't used to identify you or for any other purpose.
Yoti and TikTok delete your selfie and face info once the age estimation process is complete.
Learn more and review our Privacy Policy. To agree, tap Continue.
Continue
Tips
Find a well-lit area
Remove your hat to reduce shadows
Keep your glasses on
Got it
Age estimation
Preparing camera
Age confirmed
Close