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Hook
METRO NEWS
@metrouk
2.7M followers · usually 144.0K views a post
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5.7M
Likes
460.0K
Comments
1.9K
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Why it worked
The video leverages the notoriety of a famous celebrity, Drake, and a popular cultural phenomenon, 'The Drake Curse', to create an engaging narrative around a sports betting loss. The inclusion of specific, high-stakes figures like £1.1 million and £30 million adds to the sensationalism and shareability.
Summary
The video reports on Drake's alleged £1.1 million bet loss on Argentina in the World Cup final, continuing his supposed 'Drake Curse'. It highlights that he has lost 56 out of 88 bets, totaling nearly £30 million.
Structure
- 1Introduction of Drake and Metro News
- 2Report of Drake's £1.1 million bet loss
- 3Explanation of 'The Drake Curse'
- 4Details on the number of lost bets and total wagered amount
Product placement
Drake (person) - appears in video, does not act. Metro (news organization) - appears as a news source, does not act. Argentina (national football team) - appears in video, does not act. World Cup (football tournament) - appears in video, does not act.
On-screen text
METRO NEWS
Drake reportedly lost £1.1million
betting on Argentina for World
Cup final.
This continues 'The Drake Curse'
where he's allegedly lost 56 of the
88 bets he's made with almost
£30M.
Original caption
The 'Drake Curse' has struck again... and it's getting expensive. After losing a £1.1 million bet on Argentina to win the World Cup final, Drake has now reportedly lost 56 of the 88 bets he’s placed on 10 different sports. In total, Drake has wagered £30m but received £28m back and his latest wager would have paid out more than £3.7 million if Argentina had beaten Spain. #worldcup #argentina #spain #drake
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