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METRO NEWS Boxer Prichard Colón dies 10 years after suffering severe brain injury.

@metrouk

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Why it worked

The video leverages a tragic news event with a strong emotional hook, combined with a relatable creator reaction, to capture viewer attention and engagement.

Summary

This video reports on the death of boxer Prichard Colón, who passed away at 33 after suffering a severe brain injury 10 years prior during a fight. The news is presented with a split screen, showing the boxer and a reaction shot from the creator.

Structure

1News intro
2Boxer's death announcement
3Details of the injury
4Creator's reaction

On-screen text

METRO NEWS Boxer Prichard Colón dies 10 years after suffering severe brain injury. Colon was 16-0 before his infamous fight with Terrel Williams.

Original caption

Prichard Colón has died at 33, nearly 11 years after a boxing fight changed his life forever. The Puerto Rican boxer suffered a devastating brain injury during his 2015 bout against Terrel Williams, after being repeatedly hit with illegal punches to the back of the head. Colón collapsed after the fight, underwent emergency brain surgery and spent 221 days in a coma. He was left with severe neurological damage and required around-the-clock care for the rest of his life. His death was announced on Facebook by his father: “I regret to inform you of the passing of my son Prichard from this earthly world, NOW HE IS in a better world.” “I did everything possible to fulfill HIS WISH, HIS DREAM of bringing him ON VACATION to Puerto Rico as much as he desired but COULDN’T.” “Thank you for so many years of love and prayers. As much as you can, please keep us in your prayers.” #PrichardColon #Boxing #BoxingNews