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METRO NEWS

@metrouk

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Why it worked

The video leverages celebrity commentary on a trending, albeit grim, news story. The unexpected fashion angle on a murder trial creates a novel and attention-grabbing narrative.

Summary

Fashion designer Marc Jacobs stated he would dress Luigi Mangione for his upcoming murder trial, but also commented that Mangione already dresses well. Mangione's courtroom fashion choices have gained significant online attention.

Structure

1Marc Jacobs would dress Luigi Mangione for court
2Jacobs believes Mangione already dresses well
3Mangione's courtroom outfits are trending
4Online frenzy over his style

On-screen text

METRO NEWS Marc Jacobs says he'd dress Luigi Mangione for his upcoming murder trial: "[But] I think he looks pretty good the way he dresses, actually."

Transcript

Marc Jacobs says he'd happily dress Luigi Mangione for court but he doesn't neccessarily need to. During a recent Vanity Fair Lie Detector Test, the fashion designer was asked whether he'd consider styling Mangione for his upcoming New York state murder trial. His answer was simply: “Um, yes!” But Jacobs then admitted Mangione already “looks pretty good” on his own and agreed that the 28-year-old has become something of a “trendsetter” after his courtroom outfits sparked a frenzy online, includi

Original caption

Marc Jacobs says he’d happily dress Luigi Mangione for court but he doesn't neccessarily need to. During a recent Vanity Fair Lie Detector Test, the fashion designer was asked whether he'd consider styling Mangione for his upcoming New York state murder trial. His answer was simply: “Um, yes!” But Jacobs then admitted Mangione already “looks pretty good” on his own and agreed that the 28-year-old has become something of a “trendsetter” after his courtroom outfits sparked a frenzy online, including a burgundy sweater that reportedly sold out at Nordstrom. Whether he'll actually get the chance to style Mangione is another question, with Mangione's state murder trial currently delayed following his federal guilty plea. #MarcJacobs #LuigiMangione