METRO NEWS

@metrouk

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Why it worked

The video leverages a concerning news report about widely used weight-loss drugs to capture attention. The on-screen text and clear branding of the drugs make the topic immediately understandable and shareable.

Summary

A Metro News report states that over 100 people have died in the UK after using weight-loss drugs Mounjaro or Wegovy. Approximately 1.6 million people are estimated to be using these medications in the UK.

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Original caption

More than 100 deaths have been linked to weight-loss jabs through the UK's Yellow Card reporting scheme, according to an analysis by The Times. Around 150,000 reports of suspected adverse side effects have been filed for GLP-1 drugs including Mounjaro and Wegovy, with an estimated 1.6 million people now using the medications in the UK. Health officials say the reports do not prove the drugs caused the deaths, but are continuing to monitor their safety and urge patients to report suspected side effects. Credit: Getty Images (Matthew Horwood, Byjeng, Martin-Dm, John Lamb) #mounjaro #wegovy #glp1