WHY NO ONE WORE LOGOS

@theburnouts

120.9K followers · usually 16.4K views a post

Views

56.8K

Likes

653

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1

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Promoted product

Tommy Hilfiger

Why it worked

The video leverages a compelling narrative about overcoming initial resistance to branding, featuring a celebrity endorsement from Snoop Dogg and a clear demonstration of product success through viral popularity and high sales.

Summary

The video features Tommy Hilfiger discussing how Bloomingdale's initially resisted logos, but he developed a rugby shirt with a large logo that became popular after Snoop Dogg wore it on SNL, leading to viral success and millions in sales.

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Transcript, structure and on-screen text

5 beats, a 81-word transcript and 33 lines of on-screen text — the parts you need to write your own version.

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Original caption

Tommy Hilfiger and Snoop Dogg made logos on shirts popular 🤯 Watch our full episode with Tommy Hilfiger at the link in our bio! ❤️‍🔥 #theburnouts #tommyhilfiger #snoopdogg #fashionhistory #popculture