The video taps into consumer activism and political polarization by providing "swaps" for everyday products, encouraging viewers to align their purchasing decisions with their political values. The "micro-boycotting" concept makes the action feel achievable and less daunting than a full boycott.
Summary
The creator visits Walmart to discuss "Republican cleaning products" they avoid, suggesting alternatives. They highlight brands owned by companies that donate to Republican causes and recommend brands with different political affiliations or that are independently owned.
Structure
1Introduction and purpose of the video
2Discussing S.C. Johnson owned brands (Ziploc, Mrs. Meyer's, Method, Pledge, Drano, Scrubbing Bubbles) and their political donations
3Suggesting Hefty as an alternative to Ziploc, owned by Reynolds Consumer Products
4Discussing Seventh Generation and its parent company Unilever
5Recommending ECOS as a better alternative for dish soap
6Discussing Endust, Murphy, Clorox, Lysol, Liquid Plumbr and their parent companies/political leanings
Product placement
Original caption
You don’t have to stop buying something. You just have to know you have options. One of the most common questions I get is, “If I don’t buy this brand, what should I buy instead?” So I put together a few easy swaps you can find in most grocery stores. This isn’t about perfection. It’s about making informed choices with the dollars we already spend. Have another brand swap you love? Drop it in the comments so we can keep building the list together. 👇 #TheWokeGinger #ShopYourValues #ConsumerPower #Buycott #VoteWithYourDollar
More from @thewokeginger
More breakout videos from this creator.
S.C. Johnson (company that makes Windex, Pledge, Scrubbing Bubbles, Drano, Ziploc, Mrs. Meyer's, Method): ACTS - mentioned as the parent company of multiple cleaning product brands. Removing it would change the context of the discussion about these brands. Ziploc (storage bags): ACTS - shown on shelf, discussed as a product to avoid. Removing it would change the video. Mrs. Meyer's Clean Day (dish soap): ACTS - shown on shelf, discussed as a product to avoid. Removing it would change the video. Method (dish soap): ACTS - shown on shelf, discussed as a product to avoid. Removing it would change the video. Pledge (multisurface cleaner): ACTS - shown on shelf, discussed as a product to avoid. Removing it would change the video. Endust (dust and clean fast spray): ACTS - shown on shelf, discussed as a product to avoid. Removing it would change the video. Murphy (cleaning spray): ACTS - shown on shelf, discussed as a product to avoid. Removing it would change the video. Scrubbing Bubbles (mega shower foamer, drop-ins): ACTS - shown on shelf, discussed as a product to avoid. Removing it would change the video. Clorox (bleach foamer, toilet bowl cleaner): ACTS - shown on shelf, discussed as a product to avoid. Removing it would change the video. Lysol (power bathroom foamer): ACTS - shown on shelf, discussed as a product to avoid. Removing it would change the video. Drano (early action foamer): ACTS - shown on shelf, discussed as a product to avoid. Removing it would change the video. Liquid Plumbr (urgent clear gel, hair eliminator gel): ACTS - shown on shelf, discussed as a product to avoid. Removing it would change the video. Hefty (sandwich bags): ACTS - shown on shelf, discussed as an alternative. Removing it would change the video. ECOS (plant powered dish soap): ACTS - shown on shelf, discussed as an alternative. Removing it would change the video. Seventh Generation (dish soap): ACTS - shown on shelf, discussed as a product to avoid due to parent company. Removing it would change the video. Reynolds Consumer Products (company that owns Hefty): ACTS - mentioned as the parent company of Hefty. Removing it would change the context. Nakoma Group (company that owns Endust): ACTS - mentioned as the parent company of Endust. Removing it would change the context. Clorox Company (company that owns Clorox, Liquid Plumbr): ACTS - mentioned as the parent company of Clorox and Liquid Plumbr. Removing it would change the context. Reckitt Benckiser (company that owns Lysol): ACTS - mentioned as the parent company of Lysol. Removing it would change the context. Unilever (company that owns Seventh Generation, Ben & Jerry's): ACTS - mentioned as the parent company of Seventh Generation and Ben & Jerry's. Removing it would change the context. Walmart (store): APPEARS - the location where the shopping takes place. Removing it would not change the video's content, but would change the setting. The Lincoln Project (political organization): APPEARS - mentioned as a recipient of donations. Removing it would not change the video's content. Ben & Jerry's (ice cream): APPEARS - mentioned as a company that was silenced. Removing it would not change the video's content.
On-screen text
REPUBLICAN CLEANING
PRODUCTS I AVOID
AT THE STORE
COME WITH ME
TO THE STORE
OPTIONS TO SWAP OUT
S.C. JOHNSON
PRODUCTS,
WHICH IS A
VERY REPUBLICAN COMPANY.
TODAY I'M GOING
TO WALMART.
BECAUSE MANY PEOPLE
STILL HAVE TO
SHOP AT WALMART.
BOYCOTTING ISN'T ALWAYS
AN OPTION,
BIG FAN OF
MICRO BOYCOTTING,
WHICH MEANS YOU
SWAP OUT ITEMS
LIST WHEN YOU'RE
ABLE TO.
FIRST WE HAVE
ZIPLOC.
ZIPLOC IS OWNED
BY
S.C. JOHNSON.
AS I MENTIONED,
REPUBLICAN COMPANY.
THEY DO NOT
GIVE TO POLITICS
AND THEIR SENIOR
EMPLOYEES OVERWHELMINGLY
GIVE REPUBLICAN.
ONE BETTER OPTION
WOULD BE HEFTY.
THEY'RE OWNED BY
REYNOLDS CONSUMER
PRODUCTS. THIS IS NOT
THE SAME REYNOLDS
THAT SELLS TOBACCO.
THEY DO NOT
GET THE POLITICS
SOME OF THEIR
OTHER EMPLOYEES DO.
IT'S FAIRLY MINIMAL
AND NOT VERY OFTEN.
ALTHOUGH YOUR BEST
BE GLAD.
THEY DO NOT
GIVE TO POLITICS
AND THEIR SENIOR
LEADERS AND OTHER
OVERWHELMINGLY
TO THE DEMOCRATIC
PLATFORM.
MRS. MEYERS AS
WELL AS METHOD
ARE ALSO OWNED BY
S.C. JOHNSON.
A MUCH BETTER
OPTION IS GOING
THEY ARE INDEPENDENTLY
OWNED AND OPERATED,
WOMEN OWNED AND
MINORITY OWNED BUSINESS,
AND THE FOUNDER
GIVES OVERWHELMINGLY TO
THE DEMOCRATIC PLATFORM.
IN SEVENTH GENERATION,
UNILEVER, WHICH IS THE
COMPANY THAT SILENCED
BEN AND JERRY'S.
AGAIN, I WOULD
RECOMMEND ECOS.
PLEDGE IS ALSO
S.C. JOHNSON.
A BETTER ALTERNATIVE
WOULD BE ENDUST.
THEY'RE OWNED BY
NAKOMA GROUP.
THEY DON'T GIVE
HOWEVER,
THEIR CEO
HAS DONATED TO
THE LINCOLN PROJECT.
MURPHY IS ALSO
A GREAT OPTION.
THEY'RE OWNED BY
CLOROX.
SCRUBBING BUBBLES IS
ALSO OWNED BY
S.C. JOHNSON.
A BETTER ALTERNATIVE
IS GOING TO
WHICH IS OWNED
BY CLOROX COMPANY.
ANOTHER GREAT OPTION
WOULD BE LYSOL.
THEY'RE OWNED BY
RICKEY.
THEY DO NOT
GIVE TO POLITICS
AS A COMPANY,
AND THEIR SENIOR
EMPLOYEES GIVE VERY
VERY LITTLE.
DRAINO IS
ALSO OWNED BY
S.C. JOHNSON.
A BETTER OPTION
IS GONNA BE
LIQUID PLUMBR,
BY CLOROX.
AND
A BETTER OPTION.
CLOROX.
JOHNSON.
JOHNSON.
A BETTER OPTION.
CLOROX.
JOHNSON.
JOHNSON.
Transcript
Come with me on a trip to the store to look at options to swap out S.C. Johnson products, which is a very Republican company. Today I'm going to Walmart because many people still have to shop at Walmart. Boycotting isn't always an option, I'm a big fan of micro boycotting, which means you swap out items list when you're able to. First we have Ziploc. Ziploc is owned by S.C. Johnson. As I mentioned, Republican company. They do not give to politics and their senior employees overwhelmingly give Republican. One better option would be Hefty. They're owned by Reynolds Consumer Products. This is not the same Reynolds that sells tobacco. They do not get the politics some of their other employees do. It's fairly minimal and not very often. Although your best be glad. They do not give to politics and their senior leaders and other overwhelmingly to the Democratic platform. Mrs. Meyer's as well as Method are also owned by S.C. Johnson. A much better option is going they are independently owned and operated, women owned and minority owned business, and the founder gives overwhelmingly to the Democratic platform. In Seventh Generation, Unilever, which is the company that silenced Ben & Jerry's. Again, I would recommend ECOS. Pledge is also S.C. Johnson. A better alternative would be Endust. They're owned by Nakoma Group. They don't give. However, their CEO has donated to the Lincoln Project. Murphy is also a great option. They're owned by Clorox. Scrubbing Bubbles is also owned by S.C. Johnson. A better alternative is going to which is owned by Clorox company. Another great option would be Lysol. They're owned by Rickett. They do not give to politics as a company, and their senior employees give very, very little. Drano is also owned by S.C. Johnson. A better option is gonna be Liquid Plumbr, by Clorox. And a better option. Clorox. Johnson. Johnson. A better option. Clorox. Johnson. Johnson.
