Why it worked
The video taps into a common consumer behavior of aligning purchases with personal values, specifically political ones. By identifying brands with perceived 'Republican brands' at a popular retailer like Costco, the creator offers a listicle format that is easily digestible and shareable for those who share similar political viewpoints.
Summary
The creator discusses several brands sold at Costco that they avoid due to their perceived political affiliations. They highlight Scotts, Miracle-Gro, Ortho, CAT, Folgers, and Canyon Bakehouse, citing donations and company leadership as reasons for their avoidance.