Why it worked
The video taps into a common consumer behavior of aligning purchases with personal values, specifically political ones. By identifying brands with perceived 'Republican brands' at a popular retailer like Costco, the creator offers a listicle format that is easily digestible and shareable for those who share similar political viewpoints.
Summary
The creator discusses several brands sold at Costco that they avoid due to their perceived political affiliations. They highlight Scotts, Miracle-Gro, Ortho, CAT, Folgers, and Canyon Bakehouse, citing donations and company leadership as reasons for their avoidance.
Product placement
Costco (appears - watermark, removing it would not change what happens in the video), Scotts (acts - it is a brand of grass seed that the creator is discussing and implying is Republican, removing it would change what happens in the video), Miracle-Gro (acts - it is a brand of plant food that the creator is discussing and implying is Republican, removing it would change what happens in the video), Ortho (acts - it is a brand of weed preventer that the creator is discussing and implying is Republican, removing it would change what happens in the video), CAT (acts - it is a brand of workwear and equipment that the creator is discussing and implying is Republican, removing it would change what happens in the video), Caterpillar (acts - it is the parent company of CAT, removing it would change what happens in the video), Folgers (acts - it is a brand of coffee that the creator is discussing and implying is Republican, removing it would change what happens in the video), Smucker (acts - it is the parent company of Folgers, removing it would change what happens in the video), Chick-fil-A (acts - it is a brand of sauce that the creator is discussing and implying is Republican, removing it would change what happens in the video), Canyon Bakehouse (acts - it is a brand of gluten-free bread that the creator is discussing and implying is Republican, removing it would change what happens in the video), Flower Foods (acts - it is the parent company of Canyon Bakehouse, removing it would change what happens in the video)