HAIR DAY VLOG summer blonde balayage

@jadoregrace

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Hair Cuttery

Hair Cuttery is a full-service hair salon offering haircuts, hair color, and trending styles. Find a salon near you and book your appointment online today.

2 videos2 creators

Why it worked

The video leverages a popular "hair transformation" format, combining a relatable "before" state with a desirable "after" result. The creator's engagement with her audience for input and her genuine excitement throughout the process create a strong connection and make the promotion feel organic.

Summary

The creator documents her hair transformation from brunette to an ashy blonde balayage at Hair Cuttery. She shares the process, including the consultation, application, toning, and final reveal, expressing her satisfaction with the results.

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Transcript, structure and on-screen text

5 beats, a 395-word transcript and 61 lines of on-screen text — the parts you need to write your own version.

Original caption

I can't believe it, but I'm blonde #ad Went to Heather over at @haircuttery and had the absolute best experience. She was so knowledgeable and patient with me especially with how big of a project it can be to go from brunette hair to an ashy blonde balayage like this I've never felt more confident in the summer in my life. If you're feeling a pull to make a change this summer, this is your sign to take that self care day and book yourself a balayage appointment ;) #haircuttery #myhcstyle