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10.3Talking HeadSocial Proof hookHealth
Hook
"I could never train like you"
@kellylmatthews
2.0M followers · usually 61.5K views a post
Views
619.7K
Likes
4.1K
Comments
20
Shares
47
Why it worked
The video uses a common relatable sentiment in fitness ("I could never train like you") and then flips it to offer encouragement and a solution (proper programming and coaching), which resonates with viewers seeking self-improvement.
Summary
The video shows a woman performing various strength training exercises in a gym, including squats and hanging leg raises. The on-screen text suggests that with the right programming and coaching, anyone can achieve similar results.
Structure
- 1Squatting with a barbell
- 2Performing glute-focused exercises
- 3Hanging leg raises
- 4On-screen text about programming and coaching
On-screen text
"I could never train like you"
"actually you could."
"you just need the right programming and coach to get you there."
Transcript
"I could never train like you" "actually you could." "you just need the right programming and coach to get you there."
Original caption
come train w/ me in prof #strengthtraining #trainlikeanathlete #liftweights #progressiveoverload #trainingplan
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