girls hate to break it you but...

@kellylmatthews

2.0M followers · usually 61.5K views a post

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Why it worked

The post effectively challenges common fitness myths and provides empowering advice, resonating with a broad audience interested in health and wellness. The direct and confident tone, combined with visually appealing imagery, likely contributed to its high engagement.

Summary

This photo post features a woman discussing common misconceptions about fitness and encouraging strength training. The slides offer advice on muscle toning, the fear of gaining too much muscle, the importance of strength training over group fitness classes, and the negative impact of focusing on the scale.

Structure

1Introduction to a common misconception
2Explanation of muscle toning and the need for lifting
3Addressing the fear of gaining too much muscle
4Critiquing the focus on the scale
5Debunking the effectiveness of group fitness for body change
6Strong encouragement for women to strength train

Original caption

train w/ me in prof #strengthtraining #workoutsforwomen #workouttips #personaltrainer #liftweights

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Product placement

Oner Active (appears - creator's bio mentions it as a sponsorship, but it does not ACT in the video, so removing it would not change what happens in the video). Promix (appears - creator's bio mentions it as a sponsorship, but it does not ACT in the video, so removing it would not change what happens in the video).

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On-screen text

girls hate to break it you but... you can't tone muscle that doesn't exist — toning requires muscles. so get to liftin. gaining "too much muscle" isn't scary...what's scary is being too weak to take care of yourself. being attached to a number on the scale is probably keeping you stuck. Group fitness classes are making you sweat, not changing your body. Every single woman should be strength training PERIOD