One multipurpose thing EVERYONE should have

@dermarkologist

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SoundTikTok sound · original sound - dermarkologist

Promoted product

La Roche-Posay Cicaplast Balm B5+

La Roche-Posay Cicaplast Balm B5+ is a topical skincare product applied to the face and body to soothe skin irritation and protect against dryness and dehydration.

5 videos5 creators

Why it worked

The video uses a 'problem-solution' framework that addresses multiple common pain points at once, positioning the product as a versatile, must-have essential for every bathroom.

Summary

A dermatologist explains four common skin issues and recommends a single product, La Roche-Posay Cicaplast Balm B5+, to treat them all. He demonstrates how to apply the balm to the face and hands to soothe irritation and dryness.

Structure

1Identify four common skin problems
2Introduce Cicaplast Balm B5+ as the solution
3Explain the key ingredients and benefits
4

Original caption

#LaRochePosayPartner Irritation from retinol? Cracked dry skin and hands?! @LaRochePosayUS Cicaplast Balm B5+ is one product EVERYONE should have in their bathroom to soothe the havoc life throws at you! #cicaplast #LaRochePosayUSA

More from @dermarkologist

Product placement

La Roche-Posay Cicaplast Balm B5+ (a) ACTS: the creator demonstrates applying it to his face and hands to show how it soothes irritation and protects dry skin. Removing it would change the entire purpose of the video. La Roche-Posay (b) APPEARS: brand name on the product packaging and in the hashtag.

On-screen text

One multipurpose thing EVERYONE should have four things that I see every single day: rough skin rough skin crazy irritation after starting a new retinol extremely dry skin and cracked painful hands completely different skin issues #LaRochePosayPartner Cicaplast Balm B5+ +centella asiatica too! ROUGH skin?! Irritation after starting retinol? Extremely dry and flaky skin? Cracked dry hands?

Transcript

One multipurpose thing EVERYONE should have, four things that I see every single day: rough skin, crazy irritation after starting a new retinol, extremely dry skin and cracked, painful hands. Completely different skin issues, but what do they have in common? I recommended the same tube for each one. I partnered with La Roche Posay today because the Cicaplast Balm B5+ is one product that should be in pretty much everyone's bathroom and travel kit. It's formulated with vitamin B5 and madecassoside to help calm skin and soothe irritation, and Tribioma, a proprietary prebiotic complex. Rough skin? Cicaplast Balm B5 to support its healing. Irritated face after starting retinol? Don't slather diaper cream all over your face, use Cicaplast Balm B5+ to help your skin recover. Extremely dry skin? Slather that Cicaplast Balm B5+ to those extremely dry areas. And you know it, but dry cracked hands? Cicaplast Balm B5+ to help protect from the harsh effects of wind and the cold. No matter how life wreaks havoc on your skin, it's there to help you recover.