ACTUALLY

@nate.rosen

12.2K followers · usually 3.2K views a post

Views

39.6K

Likes

908

Comments

252

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20

SoundTikTok sound · original sound - nate.rosen

View velocity

+1.3K views over 15.0d · ~86/day · 4 observations

Promoted product

SunButter Jammies

Delicious nut free SunButter® made with simple ingredients and free from the top 8 food allergens

Why it worked

The video taps into a common parental concern about school-safe lunch options and highlights a gap in the market for convenient, peanut-free frozen snacks, making it relatable and shareable.

Summary

The creator discusses the lack of peanut-free frozen sandwich options, highlighting that only two brands, SunButter Jammies and Target's Good & Gather, offer them. They express surprise at the limited market and suggest other brands could easily create similar nut-free alternatives.

Structure

1Introduction to the lack of peanut-free frozen sandwiches
2Highlighting SunButter Jammies and Target's offering
3Expressing surprise at the limited market
4Suggesting other brands could create alternatives

Original caption

Replying to @M there needs to be more peanut butter free sandwiches #cpg #pbjsandwich #peanutbutter

More from @nate.rosen

Product placement

SunButter Jammies (SunButter Sunflower Seed Butter & Strawberry Jelly Sandwich) ACTS - it is a product that is shown and discussed as a food item. Removing it would change the video's topic. Good & Gather (Target's private label brand) SunButter & grape jelly crustless sandwiches ACTS - it is a product that is shown and discussed as a food item. Removing it would change the video's topic. Trader Joe's Crustless Peanut Butter & Strawberry Jam Sandwiches ACTS - it is a product that is shown and discussed as a food item. Removing it would change the video's topic. Great Value (Walmart's private label brand) No Crust Sandwiches ACTS - it is a product that is shown and discussed as a food item. Removing it would change the video's topic. Bettergoods ACTS - it is a brand whose products (mozzarella, greek yogurt, coffee, etc.) are shown as examples of other brands that could offer nut-free alternatives. Removing it would change the video's topic.

On-screen text

ACTUALLY THAT NEITHER OR HAVE PEANUT FREE AND REALLY, ONLY BRANDS HAVE VERSION A FROZEN B&J. HAS JAMMIES ARE BUTTER FROZEN SANDWICHES. TARGET'S LABEL GATHER A BUTTER FROZEN SANDWICH WELL. NOBODY REALLY I WILD BECAUSE UNCRUSTABLES PEANUT VERSION USING BUTTER, AN VERSION FOR SAKE, INTO THEY SCHOOLS. PEOPLE PEOPLE J VERY LOT NUT MARKET. PLENTY ARE DOING SURPRISED MORE BRANDS THIS. TRADER WALMART. WALMART AND CALLED COULD OUT A FREE A SANDWICH THAT CRUSH COMMENTS VIDEO PEOPLE THE LABEL THESE B&J SO ALMOND ONE SUN ONE. MANY COULD DO WILD

Transcript

ACTUALLY, that neither or have peanut free and really, only brands have a frozen B&J. Has Jammies are butter frozen sandwiches. Target's label gather a butter frozen sandwich well. Nobody really I wild because Uncrustables peanut version using butter, an version for sake, into they schools. People people J very lot nut market. Plenty are doing surprised more brands this. Trader Walmart. Walmart and called could out a free a sandwich that crush comments video people the label these B&J so almond one Sun one. Many could do wild