So I have here

@nate.rosen

12.2K followers · usually 3.2K views a post

Views

47.5K

Likes

2.6K

Comments

47

Shares

723

SoundTikTok sound · original sound - nate.rosen

View velocity

+4.9K views over 15.0d · ~324/day · 4 observations

Promoted product

Cold Freak

High-protein ice cream sandwiches with 20g protein, 0g added sugar, and real dessert flavor. Cold Freak ships frozen so you can keep your freezer stocked with dessert that fits your macros.

2 videos2 creators

Why it worked

The video taps into the popular trend of high-protein snacks and offers a visually appealing and satisfying review of a novel product, making it relatable and shareable for viewers interested in healthier dessert options.

Summary

The creator reviews two flavors of Cold Freak protein ice cream sandwiches, highlighting their high protein content and low sugar. After trying the French Press Bench Press flavor, they express satisfaction with the taste and convenience, deeming it a potentially new favorite high-protein treat.

Structure

1Introduction of Cold Freak protein ice cream sandwiches
2Discussion of nutritional information (calories, sugar, protein)
3Unboxing and visual inspection of the French Press Bench Press flavor

Original caption

I'm a freak for protein ice cream I guess, so here's a review of the newest entrant....@coldfreakfoods protein ice cream sandwhiches!! i'm just glad it's not another pint. #cpg #snacks #proteinicecream #proteinsnack

More from @nate.rosen

Product placement

Cold Freak (ice cream sandwiches): ACTS - The product is shown, discussed, and eaten. Removing it would change the video's topic and purpose. Cold Freak (brand name on boxes): ACTS - The brand name is visible on the product packaging.

On-screen text

Cold Freak French Press Bench Press 20g 0g 3 3-SIZE SANDWICHES (10.5 OZ/298g NET WT) Cold Freak A Hit of Vanilla French Press Dairy Sandwiches 20g 0g 3 3-SIZE SANDWICHES (10.5 OZ/298g NET WT)

Transcript

So I have here protein ice cream sandwiches from a new brand called Cold Freak. Each of the ice cream sandwiches in each of these boxes 20 grams of protein. This will be my lunch today, so I'm gonna try the French Press Bench Press, which I think is an incredible name. There was also, of course, a classic vanilla one. I'm really excited to try them. There's a lot of protein ice creams on the market right now. There's a ton. I tried one every week at this point. I really like the idea of a protein ice cream sandwich. I like that it's individual. It's more akin to a protein bar. I think it's a little bit easier to consume and get the concept across. I also like that it's... This is 20 grams of protein, this one thing, rather than 20 grams in the pint, and I don't always wanna eat the full pint. Before we try it, let's go through the nutrition facts. So there's 200 calories, three grams of sugar, no added sugars. There's eight grams of sugar alcohol, so if you are adverse to that, that's in here. And then 20 grams of protein. So look at that. This looks really good. Mmm. That's really coffee-y and I love coffee ice cream. This is great. Oh, this might be my new favorite high protein sweet treat. I would want the ice cream to be a bit more fluffy and creamier. I mean, maybe if I let it sit out for a bit, it might be better. I'll do that for the vanilla one, but it's really good. Good job, Cold Freak. I'm, I'm impressed with this. This is good. This is good. I like this a lot.