You’ve heard of tinned fish, but have you heard of a tinned protein bar?

@nate.rosen

12.4K followers · usually 3.4K views a post

Views

43.0K

Likes

1.4K

Comments

36

Shares

88

SoundTikTok sound · original sound - nate.rosen

Promoted product

JACKED GRANNY

Why it worked

The video uses a novel and humorous presentation of a common product (protein bar) by packaging it in an unexpected way (tinned fish style), which likely captured attention and encouraged sharing.

Summary

The creator introduces a protein bar called Jacked Granny, presented in a tin resembling a fish tin. They then show the bar's normal packaging and ingredients before tasting it and giving a positive review.

Structure

1Introduction of Jacked Granny protein bar in a tin
2Comparison to tinned fish
3Showing normal packaging and ingredients
4Tasting and reviewing the bar
5Describing the taste and ingredients

Product placement

JACKED GRANNY (brand name): The simplest protein bar ever. It acts as a protein bar. Removing it would change the video's subject. It is presented as a product that is eaten and reviewed. It is also presented in a tin that resembles a fish tin. It is also presented in its normal packaging. It is also shown to contain peanut butter and jelly. It is also described as having ingredients like maple syrup, egg whites, and raspberries. It is also described as being 'sick' and 'good'.

Original caption

You’ve heard of tinned fish, but have you heard of a tinned protein bar? @JACKED GRANNY #cpg #protein

More from @nate.rosen

On-screen text

IS FISH, IT'S SO, GRANNY, NORMALLY LIKE. ARE SELLING BARS BARS A FISH THEY SIMPLEST EVER. OBVIOUSLY, PLAY BAR THAT SOLD COD TIN, THIS. BAR SELLING THIS AT THAT. ACTUALLY PEANUT ONE. ACTUALLY INSIDE. JELLY GOOD. SO INSIDE SYRUP, EGG RASPBERRIES. VERY STUFF, GREAT.

Transcript

This is not tin fish. It's protein. So, Jacked Granny, this is what their bar normally looks like. Are selling bars bars a fish tin. They the simplest. Ever. Obviously, play bar that sold cod tin, this. Let's try this. Bar. Not really selling this fully, but at that. Look at that. Sick. So good. This is actually peanut one. You can actually see inside. Jelly. Good. So inside syrup, egg raspberries. Very funny stuff, guys. This is great. So inside syrup, egg raspberries. Very good. Stuff, guys. Great.