This is definitely

@nate.rosen

12.2K followers · usually 3.2K views a post

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SoundTikTok sound · original sound - nate.rosen

View velocity

+3.7K views over 15.0d · ~244/day · 4 observations

Promoted product

Chobani Flip

Chobani® Flip® Creamy yogurt and crunchy mix-ins. Fun-for-everyone flavor combinations. A good source of protein. Made with only natural ingredients.

2 videos2 creators

Why it worked

The video taps into the trend of high-protein snacks and leverages the popularity of a well-known brand (Chobani) by showcasing a new product variation. The creator's positive and enthusiastic tone, combined with a clear breakdown of flavors and nutritional benefits, makes the content engaging and shareable.

Summary

The creator discusses Chobani's new higher-protein Flip yogurt line, highlighting its popularity and various flavors. They review the nutritional information, noting the good balance of protein, sugar, and calories, and express excitement about the dessert-like options.

Structure

1Introduction to a new viral protein product
2Chobani's new higher-protein Flip yogurt line
3Discussion of available flavors

Original caption

This could be the next viral protein product. @chobani is taking it's incredibly popular flip line and adding a ton of protein. #protein #cpg #highprotein

More from @nate.rosen

Product placement

Chobani Flip (a line of yogurt products with mix-ins) ACTS - it is shown and discussed as a product being reviewed. Removing it would change the video's topic. Oikos Triple Zero (a high-protein yogurt) APPEARS - it is shown as an example of a competitor product. Removing it would not change what happens in the video. Frozen One (a high-protein ice cream) ACTS - it is shown as an example of a competitor product. Removing it would not change what happens in the video.

On-screen text

This could be the next viral protein product. @chobani is taking it's incredibly popular flip line and adding a ton of protein. #protein #cpg #highprotein

Transcript

This is definitely viral protein product. Chobani just released a higher protein version of their Flip yogurt line. And their Flip yogurt line is one of their most popular products that they sell. They're launching with four flavors. There is tropical mango coconut, strawberry banana cashew. We'll see how that one is. Pomegranate pistachio chocolate. That one sounds really good. And then a almond coconut chocolate one. I'm very curious to see how these taste. And the nutritional facts are not that bad. So it's 160 calories. There's five grams of fat. There's nine grams of carb. Just seven grams of sugar, which is pretty good, no added sugar and 20 grams of protein. Honestly, that sounds pretty fun. I feel like a lot of the high protein products are either, like, just the yogurt, like the Oikos or or the Chobani ones, or they're a bar, or they're ice cream. Like, there's a lot of ice cream out there. I like that these make it a little bit more fun. I like the inclusions. I love the Flip product. Like, it's a great dessert, and if they can come out with some of the dessert flavors like s'mores or the key lime pie or the cookies and cream, but in the high protein version, chef's kiss.