There is some yogurt drama happening right now

@nate.rosen

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Promoted product

Chobani

Chobani® is America's number one Greek Yogurt made the right way and not genetically modified (no GMO ingredients), with only natural ingredients and sweeteners.

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Why it worked

The video leverages a current, high-profile legal dispute between two major brands, tapping into consumer interest in business rivalries and the food industry. It effectively uses visual aids to illustrate the products and legal articles, making complex information easily digestible and engaging.

Summary

This video discusses the ongoing legal battle between yogurt giants Dannon and Chobani, focusing on Dannon's accusations of mislabeled protein claims. It highlights Chobani's significant growth and market dominance, suggesting they are a major competitor to established brands.

Structure

1Introduction to the yogurt drama
2Dannon suing Chobani over protein claims
3Comparison of protein content in Dannon and Chobani products

Original caption

There is some yogurt drama happening right now #cpg #consumer #brands

More from @nate.rosen

Product placement

Oikos Pro (Dannon): yogurt that contains 20g of protein. It appears on screen and is mentioned. Removing it would change the video's topic. Danone: a yogurt company that is suing Chobani. It appears on screen and is mentioned. Removing it would change the video's topic. Chobani: a yogurt company that is being sued by Danone. It appears on screen and is mentioned. Removing it would change the video's topic. Oikos Triple Zero (Dannon): yogurt that contains 18-15g of protein. It appears on screen and is mentioned. Removing it would change the video's topic. Coca-Cola: a beverage company. It appears on screen. Removing it would not change the video's topic. Pepsi: a beverage company. It appears on screen. Removing it would not change the video's topic. Chobani (various products): yogurt and other food products. They appear on screen and are mentioned. Removing them would change the video's topic. La Colombe: a coffee company acquired by Chobani. It appears on screen and is mentioned. Removing it would change the video's topic. Daily Harvest: a plant-based food maker acquired by Chobani. It appears on screen and is mentioned. Removing it would change the video's topic. FoodDive: a news outlet. It appears on screen as a watermark. Removing it would not change the video's topic. Reuters: a news outlet. It appears on screen as a watermark. Removing it would not change the video's topic. Eater: a news outlet. It appears on screen as a watermark. Removing it would not change the video's topic.

On-screen text

FOODDIVE Chobani sued by Danone over high-protein yogurt claims The titan maker said its rival is engaging in "unfair competition and consumer deception" to make its product more appealing to shoppers. Christopher Doering Senior Reporter June 16, 2020 License Add us on Google Courtesy of Danone EATER Yogurt Wars: Chobani and Danone Are Embroiled in an Artificially Sweetened Legal Battle Dannon isn't too pleased with Chobani's latest ad campaign. FOODDIVE Chobani sued by Danone for allegedly copying cold brew packaging The food giant called Chobani's actions "the latest in a long line of efforts" to unfairly compete with the $60k coffee owner. Sarah Zimmerman Editor July 30, 2020 FOODDIVE Chobani acquires La Colombe For $900 Million; Keurig Dr Pepper Becomes Minority Stakeholder Published November 19, 2023 FOODDIVE Yogurt maker Chobani raises $650 million in latest funding round Reuters October 18, 2023 10:52 AM EDT Updated October 18, 2023 Courtesy of Danone Chobani buys plant-based food maker Daily Harvest The acquisition broadens the dairy giant's reach into ready-to-make meals that include smoothies, pasta and breakfast bowls. Christopher Doering Senior Reporter Published May 16, 2023 Chobani NEW YORK MADE Rome, New York - 2025 New York — The founder and CEO of Chobani, a company that quickly captured more than 20% of the US yogurt market, has a clear mission: He wants to prove that capitalism and humanitarianism feed off of each other.

Transcript

There is some yogurt drama happening right now Dannon is suing Chobani over mislabeled protein claims on their 32-ounce tub of yogurt. Dannon is alleging that Chobani has misled consumers over its 20 gram protein claim. Dannon has a product called Oikos Pro, which has about 20 grams of protein, and Chobani's is more akin to their Triple Zero, which has 18 to 15 grams of protein. So different, right? And since 2016, there have been about four lawsuits that Dannon has made against Chobani. And it's no surprise that Dannon is doing this either. Chobani is a beast. They're going to be the next 100-year brand. They are going to stand up to the Coca-Colas of the world, the Pepsis of the world, and be around for a long time. Since starting in 2007, they have done a lot for the Greek yogurt space. They helped propel it from less than 1% of the US market to over 50% of the US market. And Chobani alone controls about 20% of the yogurt market in the US. Earlier this year, they raised nearly a billion dollars at a $20 billion valuation. They purchased La Colombe for $900 million. They bought Daily Harvest. They're opening up a massive facility in Upstate New York. They're a force to be reckoned with, and legacy players like Dannon are definitely scared here and are trying to do what they can to keep their claim in the yogurt and dairy space.