I think I FINALLY found "the one"

@heathernw77

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SoundTikTok sound · Warm Static

View velocity

+28 views over 4.6d · ~6/day · 4 observations

Promoted product

haruharu wonder Centella Calm Cloud SPF

Label: HARUHARU WONDER - CENTELLA CALM CLOUD SPF- avobenzone, homosalate, octisalate, octocrylene cream — If you are a consumer or patient please visit this version.

3 videos3 creators

Why it worked

The video effectively taps into a common consumer pain point (finding the right sunscreen) and presents a solution with clear benefits and a relatable personal endorsement. The use of on-screen text and visual cues reinforces the key selling points, making it easily digestible and persuasive.

Summary

The creator shares her search for the perfect sunscreen, highlighting the importance of skincare benefits, no white cast, and not burning her eyes. She introduces the Haruharu Wonder Centella Calm Cloud SPF as a product that meets all her criteria, noting its hydrating and calming properties and how it leaves her skin glowing.

Structure

1Introduction to picky sunscreen choices
2Criteria for a good sunscreen (skincare benefits, no white cast, no eye irritation)
3

Original caption

Korean sunscreen, but make it skincare too? Yes, please. ☁️☀️ The new haruharu wonder Centella Calm Cloud Sunscreen SPF 60+ is finally available in the U.S.! Formulated with Centella, ceramides, and hyaluronic acid, it helps calm, hydrate, and support the skin barrier while giving you broad-spectrum SPF 60+ protection. Lightweight, no white cast, no heavy or greasy feel, and the prettiest glow. 🩷 Available in my Amazon storefront, link in bio! #haruharuwonder #haruharusunscreen #centellasunscreen #nowhitecast #livewithwonderdaybyday @haruharu wonder

More from @heathernw77

Product placement

Haruharu Wonder Centella Calm Cloud SPF: ACTS - its interface is operated (applied to face), it generates a visible result (skin glowing, no white cast), someone says what it does for them (calms, hydrates, supports skin barrier). Removing it would change what happens in the video. Haruharu Wonder: APPEARS - it is the brand name of the product being used. Removing it would change what happens in the video. Amazon: APPEARS - it is mentioned as a place to buy the product. Removing it would not change what happens in the video.

Call to action

Available on Amazon Linked in my Amazon storefront

On-screen text

I think I FINALLY found "the one" I've gotten really picky about sunscreen at my age it needs to have skincare benefits too Skincare benefits I don't want a white cast and I definitely don't want it to burn my eyes No white cast bonus points if it leaves my skin glowing Healthy glow this Korean sunscreen checks every box for me Affordable it melts right into my skin Haruharu Wonder Centella Calm Cloud SPF this is the Haru Haru Wonder Centella Calm Cloud SPF Haruharu Wonder Centella Calm Cloud SPF you can find it on Amazon

Transcript

I've gotten really picky about sunscreen at my age it needs to have skincare benefits too Skincare benefits I don't want a white cast and I definitely don't want it to burn my eyes No white cast bonus points if it leaves my skin glowing Healthy glow this Korean sunscreen checks every box for me Affordable it melts right into my skin Haruharu Wonder Centella Calm Cloud SPF this is the Haru Haru Wonder Centella Calm Cloud SPF Haruharu Wonder Centella Calm Cloud SPF you can find it on Amazon