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All breakouts
9.2Talking HeadCuriosity Gap hookHealth
Hook
I think I FINALLY found "the one"
@heathernw77
42.3K followers · usually 2.7K views a post
Views
24.5K
Likes
43
Comments
6
Shares
4
Why it worked
The video effectively taps into a common consumer pain point (finding the right sunscreen) and presents a solution with clear benefits and a relatable personal endorsement. The use of on-screen text and visual cues reinforces the key selling points, making it easily digestible and persuasive.
Summary
The creator shares her search for the perfect sunscreen, highlighting the importance of skincare benefits, no white cast, and not burning her eyes. She introduces the Haruharu Wonder Centella Calm Cloud SPF as a product that meets all her criteria, noting its hydrating and calming properties and how it leaves her skin glowing.
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Transcript, structure and on-screen text
5 beats, a 90-word transcript and 21 lines of on-screen text — the parts you need to write your own version.
Original caption
Korean sunscreen, but make it skincare too? Yes, please. ☁️☀️ The new haruharu wonder Centella Calm Cloud Sunscreen SPF 60+ is finally available in the U.S.! Formulated with Centella, ceramides, and hyaluronic acid, it helps calm, hydrate, and support the skin barrier while giving you broad-spectrum SPF 60+ protection. Lightweight, no white cast, no heavy or greasy feel, and the prettiest glow. 🩷 Available in my Amazon storefront, link in bio! #haruharuwonder #haruharusunscreen #centellasunscreen #nowhitecast #livewithwonderdaybyday @haruharu wonder
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