"It integrates seamlessly with your existing systems."

@transformationprincess

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SoundTikTok sound · Hollaback Girl (Slowed)

Promoted product

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Why it worked

The post uses relatable pain points and humor to highlight the common disconnect between sales promises and implementation realities in the corporate world. This resonates with a broad audience experiencing similar frustrations with software adoption.

Summary

This slideshow contrasts the optimistic promises made during a sales cycle with the harsh realities of implementation. It highlights common disconnects between sales pitches and the actual customer experience, particularly regarding technical compatibility, training, and project management.

Structure

1Sales pitch: seamless integration
2Reality: API incompatibility
3Sales pitch: intuitive platform
4Reality: lack of training budget
5Sales pitch: platform configured to processes
6Reality: requires custom development
7Sales pitch: immediate value
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Original caption

Sales cycle —————— Implementation What was said and what actually happen usually feel different. #corporate #digitaltransformation #erp #crm #hris

More from @transformationprincess

Product placement

The video uses a series of contrasting text overlays on stock images to illustrate common pain points in the software sales and implementation cycle. No specific product is named or shown, but the content implicitly critiques the sales tactics of SaaS products.

On-screen text

"It integrates seamlessly with your existing systems." "Oh, you're four versions back? That API isn't supported on your version." "The platform is super intuitive!" "There was no training included in the budget." "We can configure the platform around your processes." "Oh, that requires custom development. We'll put together a change order." "You'll start seeing value almost immediately." "... Once the data cleanup, integrations, training, and adoption work are finished." "We'll be with you every step of the way." "Hi, I'm your implementation project manager. The sales team has transitioned off the project."