Yeah, our product is DIFFERENT

@healthycompetition

6.6K followers · usually 567 views a post

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Selling · SaaS › Marketing Tool

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Why it worked

The post uses relatable humor and meme formats common in the tech and marketing industries to engage the audience. By touching on pain points like competitive intelligence and product differentiation, it resonates with professionals in the B2B SaaS space, driving engagement and shares.

Summary

This TikTok slideshow uses memes to humorously illustrate common B2B marketing scenarios and pain points, particularly around competitive intelligence and product differentiation. It implies a need for better tools or strategies in these areas.

Structure

1Introducing a product that is 'different'
2Defining 'different' with a humorous, incomplete acronym
3The 'Better Together' button for partnerships
4The lone innovator designing a new category
5The struggle of a competitor being a better fit
6The overwhelming number of B2B SaaS products and the obsolescence of battlecards

Product placement

The memes implicitly point to a need for better competitive intelligence tools or strategies in the B2B SaaS marketing space. No specific product is named or directly promoted.

Original caption

Quick B2B marketing meme dump 🤝🫡 #b2bmarketing #productmarketing #pmm #saas #corporatehumor #techtok #competitiveintelligence #businesstok

More from @healthycompetition

Their other posts in the index, biggest breakout first.

On-screen text

Yeah, our product is DIFFERENT D - Discounting 80% if you I - mention a competitor F- D- F- E- R- E- N- T- When it's time to announce that new partnership, merger, or acquisition "BETTER TOGETHER" They don't know I'm designing a new category Yes we do He literally won't stop talking about it We get it. It's "fundamentally different" "Your competitor is a better fit for us right now." We'll change our roadmap for you!!! Noooooooo!!!! What if we gave you 80% off?? You'll be sorry!! Glad you found a solution. 34% 34% 68% 14% 14% Glad you found a solution. IQ score 55 70 85 100 115 130 145 I do competitive intelligence What? There are over 10,000 B2B SaaS products in martech... Battlecards used to be enough for SDRs, AEs, and CSMs... not anymore. Jesse what the hell are you talking about? Are you two friends? CATEGORY DESIGNERS No. COMPETITIVE INTEL Yes.