This guy went viral for cold caking people and made $120,000 in a single month.

This guy went viral for “cold caking” people and made $120,000 in a single month 🎂💰 William Lindholm starts a business automating birthday cake deliveries for companies. It works in Norway, but then he moves to San Francisco and hits a problem: American companies don't really celebrate employee birthdays. So he needs a new angle. Cold emails are dead, he realises. People get a thousand of them and nobody reads them anymore. So instead of sending emails, he starts sending cakes. ✓ Mails seven cakes to the biggest VCs in Silicon Valley, A16Z and Sequoia included, all on the same day ✓ Has them show up at the offices unannounced, and books five meetings that same day ✓ Gets startups flooding in wanting to send their pitch deck on a cake to investors ✓ Prints the deck as a QR code on the cake, so investors scan it and founders actually land meetings Cake business dies in the US → cold emails are dead too → sends cakes instead → seven cakes to top VCs → five meetings same day → 1,000 cakes and $120K in a single month. Sometimes the way to get noticed is showing up in a form nobody can ignore. What would you send instead of an email that people physically couldn't ignore? 🤔 #Business #Daymaker #Marketing #Success #Entrepreneur