Post by @theventure

Tag @its.alfre to see it 👇 Le Alfré's Instagram is written as Alfré's personal account. The bio says Alfré's journey through life, the highlights show his travels and his butler Donald, and it gives the penthouse on 52nd Street as his home. Snower invented Alfré because he had no money for ads, and four years on he has never stepped out of character. The story only works because the shirt underneath it is real. He left JPMorgan and Santander in January 2022 with $30,000, lost a third of it to an Indian factory whose shirts bled in the wash, and found a shirtmaker in Felgueiras, Portugal, that has made shirts since 1946. The first product was the contrast collar Patrick Bateman wears in American Psycho, and he sold it to bankers who grew up on the film. He knew exactly who they were, because a year earlier he had been one of them. Those bankers were the first members, and the story is what brought the rest. One TikTok telling it got 1.6 million views and 20,000 followers, and that audience still does most of the selling. Everything he has added since, the loafers, the martini glasses, the cocktail shakers, is something Alfré would own. Snower made Forbes 30 Under 30 for 2026. He has taken no outside money, the company is valued at $12 million, and it sells from a 6,000 square foot penthouse off Madison Avenue that you cannot enter without a reservation. Follow @theventure for the greatest founder stories ever told. @Alfredo @Le Alfré @kyleniego