This guy made leather jackets in his garage and turned it into a $1.5 billion empire!

This guy made leather jackets in his garage and turned it into a $1.5 billion empire! In 1988, Richard Stark is a leather dealer who makes his own biker jackets in his Hollywood garage by night. Then a producer friend calls, needing costumes for a movie, and Richard takes the job. One of the actresses is dating Sex Pistols guitarist Steve Jones. Jones tries on the jacket, loves it, and starts wearing it on stage. Then Mötley Crüe. Then Guns N' Roses. Suddenly Richard is riding his Harley around LA, dropping gear off at recording studios and rock shows. He walks into Cher's studio to sell her a $5,000 guitar strap, and she turns him down, but calls him back when she needs a leather jacket for her next music video. ✓ Hires his wife, Laurie Lynn, in 1994 to take over everything he hates, from the stores to the marketing to the sunglasses line ✓ Makes one rule: Chrome Hearts only sells in their own stores ✓ Keeps it out of every other retailer entirely ✓ Grows it into 36 boutiques across the world Biker jackets in a garage → a movie costume gig → rockstars wear it on stage → Cher becomes a customer → wife takes over the business → sells nowhere but their own stores → a $1.5 billion empire. Sometimes the power is in refusing to sell your product anywhere but your own doors. #Business #ChromeHearts #Fashion #Success #Entrepreneur