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THE GRIDE is a luxury menswear brand for men who lead with pride, loyalty, and legacy.
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This guy beat cancer, built a $300 million business, and now he's doing it again! In 2016, Georgios Frangulis is living in Los Angeles, broke, no credit score, with a wild idea: sell açaí bowls to Americans. But nobody will rent a shop to a guy with no money selling a fruit they've never heard of. So Georgios flips the script, flies home to Brazil, and bets his last money on one tiny store in São Paulo. Then life hits harder when doctors find a tumor in his neck. He beats the cancer. Insurance payout lands just when the business needs cash. He pours every cent into açaí. And the bet works. Oakberry explodes. Today it has more than 1,000 stores in over 50 countries. Around $300 million a year. But here's the twist. Every time Georgios posts his life online, the same question floods his DMs: "Where did you get that?" People don't just want his açaí. They want his clothes. So he's doing it again. It's called The Gride. "Greek" + "Pride". Made in Portugal. Printed with the exact tattoos inked on his body. And they just launched. Check them out.