@thenotoriousnef — 5x breakout selling CeraVe Mineral Sunscreen SPF 50

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"invisible mineral sunscreen" aka only "invisible" if you don't wear the proper dosage, don't look at it in different lighting sources, don't have darker skin, and squint

@thenotoriousnef

171.2K followers · usually 44.8K views a post

Views

214.6K

Likes

21.8K

Comments

391

Promoted product

CeraVe Mineral Sunscreen SPF 50

Why it worked

The video addresses a common pain point for consumers with darker skin tones regarding "white cast" from mineral sunscreens, offering a relatable and informative perspective. The creator's direct and honest critique, combined with a demonstration of proper application, likely resonated with viewers seeking authentic product reviews.

Summary

The creator demonstrates the "invisible" mineral sunscreen from CeraVe, highlighting that it is not truly invisible, especially on darker skin tones, and shows the correct application method. The video critiques the product's claim of invisibility and the marketing surrounding it.

Structure

1Introduction to "invisible" mineral sunscreen
2Critique of the "invisibility" claim
3Demonstration of proper application
4Application on face and neck
5

Original caption

The Cerave “Invisible” Mineral Sunscreen is definitely on the lesser side of white casts as far as mineral sunscreens go, but it’s definitely not INVISIBLE, especially on anyone deeper than a medium skin tone. It’s very telling that all of the paid partnerships they did surrounding this sunscreen never showed people applying the CORRECT amount of the product lol. Yeah, of course it’s going to look better when you wear half the dosage? 😭 I’m glad that this option is available, but it’s definitely not universal and shouldn’t be marketed as such. Full review coming asap! #ceraveinvisiblesunscreenreview #mineralsunscreen #sunscreentryon #sunscreenreview #sunscreenfordarkskin