when the sunscreen costs $7,

@thenotoriousnef

171.2K followers · usually 44.8K views a post

Views

144.8K

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15.2K

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SoundTikTok sound · original sound - sonicallygifted

Promoted product

House of Hur Matcha Light Sun Cream

Explore House of HUR Official, the destination where skincare meets makeup. Embark on a journey with House of HUR to truly express yourself, appreciate your identity, and attain the self-confidence you rightly deserve.

Why it worked

The creator uses a relatable "embarrassment" narrative around recording a song, which serves as a hook to keep viewers engaged while subtly showcasing the product's benefits. The focus on affordability and sensory-friendly aspects appeals to a broad audience seeking practical skincare solutions.

Summary

The creator demonstrates applying a Korean sunscreen, highlighting its affordability, lightweight texture, and sensory-friendly properties. The video emphasizes that this sunscreen meets several desirable criteria often lacking in American sunscreens.

Structure

1Applying sunscreen
2Describing sunscreen benefits
3Expressing embarrassment about recording
4

Original caption

it’s so rare to find an American sunscreen that checks all the boxes of being affordable, lightweight, and having no white cast, but Korean ones like THIS one do it with ease 💯 This House of Hur Matcha Light Sun Cream SPF 50+ PA++++ is mind blowingly amazing for a sunscreen that costs less than $10! Who wants the full in-depth review? 👀 I already reviewed it for The GLOOW Grade here ➡️ @Nefertiti 🌱 Smells + Skin #lightweightsunscreen #koreansunscreen #sensoryfriendly #affordablesunscreen #sunscreentryon

More from @thenotoriousnef

Product placement

House of Hur Matcha Light Sun Cream SPF 50+ PA++++ ACTS - it is a sunscreen that is applied to the face and neck, and is described as affordable, lightweight, and sensory-friendly. Removing it would change the video's topic.

On-screen text

when the sunscreen costs $7, doesn't leave a white cast, doesn't burn your eyes, and is sensory friendly >>>

Transcript

I didn't have a pen and paper. I got to the mic and I'm like, "Oh, press record." Uh, uh, uh. I don't need you seeing me on video on my knees. Two, four, five minutes to get out just to get out. Even gonna make it to this glow. And I was so embarrassed. After I recorded the song, 'cause I'm just talking shit. And I still can't play this for my husband. I still haven't played it for my mom. She's gonna be very mad at me.