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Hook
Remember when BlackBerry tried to end Apple but failed miserably...
@oddsontechnology
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Why it worked
The video leverages strong nostalgia and a 'David vs. Goliath' narrative, using a high-contrast visual metaphor that immediately grabs attention.
Summary
The video features a short animation recreating a 2009 BlackBerry commercial where a blackberry fruit destroys an apple. It serves as a historical tech archive piece highlighting BlackBerry's failed attempt to compete with the iPhone.
Structure
- 1Introduction of the historical rivalry
- 2Visual recreation of the 2009 BlackBerry ad
- 3Display of the BlackBerry Storm
- 4Closing text reflecting on the failed marketing
On-screen text
Remember when BlackBerry tried to end Apple but failed miserably...
The world's first touch-screen BlackBerry.
Nothing can touch it.
Transcript
Remember when BlackBerry tried to end Apple but failed miserably... The world's first touch-screen BlackBerry. Nothing can touch it.
Original caption
Follow us @oddsontechnology for more tech archives and tech videos. BlackBerry literally declared war on Apple. In 2009, the smartphone battle between Apple and BlackBerry reached a new level when a viral ad showed a blackberry fruit blasting straight through an apple. The symbolism wasn’t subtle—it was meant to promote the new BlackBerry Storm, RIM’s first touchscreen phone, and send a message that the iPhone finally had real competition. The ad even closed with the line: “Nothing can touch it.” History had other plans. While BlackBerry dominated the business world with physical keyboards and secure email, Apple’s iPhone, the App Store, and iOS completely reshaped the smartphone industry. Today, the commercial stands as one of the most memorable—and ironic—moments of the Apple vs. BlackBerry rivalry. [ keywords: BlackBerry, Research In Motion, RIM, BlackBerry Storm, Apple, iPhone, Steve Jobs, iOS, App Store, touchscreen smartphone, smartphone wars, Apple vs BlackBerry, Nokia, Palm, Motorola, mobile technology, consumer tech, 2009, viral commercial, tech history ] #BlackBerry #Apple #iPhone #SteveJobs #Smartphone
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