gdwm filter chose my pants

@shoppingwkay

101.9K followers · usually 3.0K views a post

Views

55.3K

Likes

3.0K

Comments

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SoundTikTok sound · original sound - shoppingwkay

Promoted product

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4 videos4 creators

Why it worked

The video leverages a popular "get ready with me" format and uses a filter as a creative hook to generate engagement. The creator's relatable commentary and focus on outfit building, combined with the inclusion of popular fashion items, likely resonated with the target audience.

Summary

The creator uses a filter to choose their pants for an outfit, then selects a light yellow top and Adidas Sambas shoes to match. They complete the look with a cream-colored Prada bag and Summer Fridays lip balm.

Structure

1Filter chooses pants
2Creator selects shorts
3Creator chooses a yellow top
4

Original caption

i love this top omg #gdwm #getdressedwithme #grwmoutfit #makeupfilter

More from @shoppingwkay

Product placement

Adidas Sambas: ACTS - worn by the creator, part of the outfit. Removing it would change the outfit. Summer Fridays: ACTS - the creator is holding and opening a lip balm product from this brand, implying use. Removing it would change the content of the video. Adidas: APPEARS - logo on the shoes. Removing it would not change what happens in the video.

On-screen text

gdwm filter chose my pants

Transcript

gdwm filter chose my pants Trust me this filter chose my pants This filter chose my pants We had to build an outfit around the bottoms we got which happens to be these shorts that I'm already freaking wearing So guess we already have these and then for the top I wanted to do like more of a colored top which I don't know if I'm colorblind but I'm seeing that top as like light yellow Which I do have something kind of for it like I might get flames in the comments but we're just gonna go with that for now Here's the top I wanted to do with it like it's nice and high neck in the front and then it's open back Here's the top I literally love this top I feel like the cut is so flattering And for the shoes we got some that look like my Adidas Sambas so we're gonna go with those Here are the shoes on And for the bag we got like the cream colored Prada one which I feel like will go really well with like more of a casual vibe Here's the bag And for the accessories we got Summer Fridays which I'm gonna use their birthday cake one And yeah here's the very casual final look