PURCHASE OR PASS: SEPHORA LAUNCHES

@chelsearlarson

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Promoted product

Summer Fridays

Shop Summer Fridays skincare products. Our collection includes face masks, treatments and serums to leave your skin glowing, with vegan and clean ingredients.

2 videos2 creators

Why it worked

The video taps into the excitement around new beauty product launches, a popular niche on TikTok. The creator's personal opinions and relatable reactions, combined with clear visuals of the products, encourage viewer engagement and discussion in the comments.

Summary

The creator reviews several new beauty product launches from brands like Summer Fridays, Saie, Hanni, Josie Maran, Kiehl's, and Innisfree. She expresses excitement for most of them, particularly the Summer Fridays body care line and the Saie illuminator, but notes she cannot try the Dieux retinol serum due to pregnancy.

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Transcript, structure and on-screen text

9 beats, a 398-word transcript and 2 lines of on-screen text — the parts you need to write your own version.

Original caption

@sephora new launches!! Which ones do you have your eye on?! @Summer Fridays @Saie @rhode skin @hanni smooth @Innisfree US @Josie Maran @dieux #sephora #newlaunch #newmakeup #newproduct #newskincare