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10.1Talking HeadOther hookLifestyle
Hook
it cant always be LA
@cemetary
30.0K followers · usually 5.3K views a post
Views
52.0K
Likes
10.5K
Comments
383
Shares
355
Why it worked
The video uses a relatable sentiment about place and belonging, combined with a visually interesting setting and a trending audio (implied by the format), to create an engaging piece of content.
Summary
A young woman stands on a subway platform in East New York, looking contemplative. The video uses text overlays to express a sentiment about not always being in Los Angeles and the need for someone to "hold it down" in East New York.
Structure
- 1Woman on subway platform
- 2Text overlay: "it cant always be LA"
- 3Text overlay: "someone's gotta hold it down in east new york"
- 4Woman looks around
- 5Woman closes eyes
- 6Subway train arrives
On-screen text
it cant always be LA
someone's gotta hold it
down in east new york
Original caption
hahha #adela #aintinla
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