reading, dressing, smelling

@cemetary

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SoundTikTok sound · My Elixir (From the "Priscilla"Original Motion Picture Soundtrack)

Promoted product

Thunderstorm by Demeter

Demeter Fragrance Library. Single note scents for every occasion

Why it worked

The creator taps into a niche aesthetic (dark academia/goth adjacent) with the "hot older babysitter who may or may not be a vampire" persona, combined with a unique scent profile (petrichor) that appeals to a specific audience. The "blind buy" and promise of a future detailed review create anticipation.

Summary

The creator reviews "Thunderstorm" by Demeter, a perfume that smells like petrichor. She sprays it on her wrist and plans to wear it throughout the day to see how it develops, intending to make a full video about it later. She also mentions reading "Plain Water" by Ann Carson.

Structure

1Introduction to the scent and its theme
2Demonstration of applying the perfume
3Initial scent impressions and plan for future review
4Mention of the book of the day

Original caption

thunderstorm by demeter review incoming!! #OOTD #scentoftheday #petrichor

More from @cemetary

Product placement

Demeter (perfume brand): ACTS - the creator sprays and smells the perfume, describing its scent. Removing it would change the video's focus. Thunderstorm by Demeter (perfume): ACTS - this is the specific product being reviewed and demonstrated. Removing it would change the video's focus.

On-screen text

reading, dressing, smelling smell scent: Thunderstorm by Demeter guys thunderstorm Demeter petrichor never blind from Sniff smells crazy. first reviews tomorrow's it, I'm throughout get stamps to it smells of is babysitter may vampire. Do we think that I achieved Marceline bit. of Plain Carson. for Hot waves poetry. be thinking intensely now my melting face.

Transcript

I've never been more excited to smell like wet dirt. I'm reading, dressing, and smelling. Scent: Thunderstorm by Demeter. Guys, I've been recommending Thunderstorm by Demeter since I started my petrichor series. So I did something that I never do, and I blind bought it from sniff. Sniff smells crazy. I'm going to spray it on my wrist. I'm going to do a first impression and reviews for tomorrow's video. I'm going to do a whole video on it. But today, I'm just like wearing it throughout the day, get timestamps of when it starts to fade out, what it dries down like, and what it smells like. The goal of today's look is hot older babysitter who may or may not be a vampire. Do we think that I achieved that? Marceline, just a little bit. For my book of the day, I'm reading Plain Water by Ann Carson. Summer is for poetry, hot days, heat waves are for poetry. I don't need to be thinking intensely now, my skin is melting off my face.