are ethel cain fans okay?

@cemetary

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SoundTikTok sound · original sound - cemetary

Why it worked

The video taps into a shared emotional experience of listening to sad music during difficult times, creating a relatable and engaging hook that encourages audience participation and discussion.

Summary

The creator questions the emotional well-being of Ethel Cain fans, drawing a parallel to their own past experience with depression and listening to melancholic music. They recall a friend's blunt advice to stop listening to such music, which still resonates with them.

Structure

1Questioning Ethel Cain fans' well-being
2Relating to past depression and music choice
3Recalling a friend's dismissive advice
4The lasting impact of that advice

On-screen text

are ethel cain fans okay?

Transcript

Serious question for Ethel Cain fans. How do you listen to her music without the light inside of your soul like dying? Because I kind of remember when I was like super depressed in 2020 and I was telling my best friend and I was like, gosh, like sometimes I just listen to Mitski in the shower and like Phoebe Bridgers and you know what her response was? Turn that shit off. And I still think about that to this day.