Hunting For

@cemetary

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SoundTikTok sound · My Elixir (From the "Priscilla"Original Motion Picture Soundtrack)

Promoted product

During the Rain

Why it worked

The video taps into the niche interest of finding specific, evocative scents like 'petrichor,' creating a relatable quest for viewers with similar interests. The creator's journey through different perfume shops and their personal reactions to the scents make the content engaging and informative.

Summary

The creator goes on a perfume crawl in NYC, visiting DS&Durga and Credo Beauty to find a petrichor scent. After trying several fragrances, they purchase 'During the Rain' by DS&Durga, which they believe captures the scent of rain.

Structure

1Hunting for petrichor in NYC
2Visiting DS&Durga and trying perfumes
3Visiting Scent Bar and Credo Beauty
4Purchasing 'During the Rain' perfume
5Anticipating a review of the purchased perfume

Original caption

lowkey went on a nyc perfume crawl lol stay tuned for the solstice scents review! tried: steamed rainbow and concrete after lightning by @D.S. & DURGA petrichor by @Marissa Zappas and a failed attempt at @HereticParfum nosferatu #petrichor #nichefragrance #diml #nycvlog

More from @cemetary

Product placement

DS&Durga (brand): sells perfumes and candles. ACTS: The store DS&Durga is visited, and its products (perfumes and candles) are shown and discussed. Removing the brand name would change what happens in the video. Marissa Zappas (brand): sells perfumes. ACTS: The perfume 'Petrichor' by Marissa Zappas is discussed and shown. Removing the brand name would change what happens in the video. Heretic Parfum (brand): sells perfumes. ACTS: The perfume 'Nosferatu' by Heretic Parfum is mentioned as being tried. Removing the brand name would change what happens in the video. Credo Beauty (store): sells beauty products including perfumes. ACTS: The store Credo Beauty is visited, and its products are discussed. Removing the store name would change what happens in the video.

On-screen text

Hunting For Petrichor still perfect we're all summer Wood felt abstract summer exactly photoreal. perfume concrete But to Couple scentbar heretic but NOSFERATU wanting Credo Beauty heard perfume really absolute really looking tuned

Transcript

still perfect we're all summer Wood felt abstract summer exactly photoreal. perfume concrete But to Couple scentbar heretic but NOSFERATU wanting Credo Beauty heard perfume really absolute really looking tuned