my guy roommates think that

@sarahbetts

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Promoted product

Panda Brand Oyster Sauce

Made from selected oyster extracts, this oyster sauce has a robust flavour and a rich colour which makes it an ideal all-purpose sauce for marinating or stir-frying.<br/>

Why it worked

The video uses a relatable "roommate drama" premise and a humorous "private chef" narrative to organically integrate a product promotion. The use of a popular creator and a clear call to action for giveaways and events likely drove engagement.

Summary

A woman humorously documents her roommate's attempt to cook for her, showcasing the creation of a cheesy beef and noodle toastie using Panda Brand Oyster Sauce. The video also promotes Lee Kum Kee's 50th anniversary in Australia with giveaways and events.

Structure

1Roommates think she's their private chef
2Roommate's dietary change and cooking attempt
3Introduction of Panda Brand Oyster Sauce
4Preparation of cheesy beef and noodle toastie

Original caption

Roomie turns private chef with @Lee Kum Kee Australia NEW Panda Brand Oyster Sauce Squeezable Bottle 🤤 Lee Kum Kee is celebrating 50+ years in Australia this August and giving away over 5,000 free Panda Brand Oyster Sauce products! Catch them at Manly Wharf(8 Aug) and QV Melbourne (22Aug) for free bottles & sachets, and don’t miss the Cook-Off Challenge on 7Aug #ad #bestfriendchallenge

More from @sarahbetts

Product placement

Lee Kum Kee Australia NEW Panda Brand Oyster Sauce Squeezable Bottle: ACTS - used as a cooking ingredient to make a cheesy beef and noodle toastie. Removing it would change the recipe. It is the star ingredient. Lee Kum Kee: APPEARS - mentioned as the brand celebrating 50+ years in Australia and giving away products. Removing it would not change the video's content, but would remove context about the promotion. Panda Brand Oyster Sauce: ACTS - used as a cooking ingredient. Removing it would change the recipe. It is the star ingredient. Panda Brand Oyster Sauce Squeezable Bottle: ACTS - used as a cooking ingredient. Removing it would change the recipe. It is the star ingredient. Kane: APPEARS - a person in the video, not a product. Removing him would change the video's content, but he is not a product being sold. Sarah Betts: APPEARS - the creator of the video. Not a product. Removing her would change the video's content, but she is not a product being sold. TikTok: APPEARS - mentioned as a platform for the cook-off challenge. Removing it would change the video's content, but it is not the product being sold. Manly Wharf: APPEARS - a location for a promotional event. Removing it would change the video's content, but it is not the product being sold. QV Melbourne: APPEARS - a location for a promotional event. Removing it would change the video's content, but it is not the product being sold.

Call to action

Catch them at Manly Wharf(8 Aug) and QV Melbourne (22Aug) for free bottles & sachets, and don’t miss the Cook-Off Challenge on 7Aug

On-screen text

my guy roommates think that I am their PRIVATE CHEF? but that ends today. Ever since Kane quit being a vegetarian, he eats meat for every single meal. And finally he's attempting to cook for me. He's making a cheesy beef and noodle toastie. The star ingredient is the Panda Brand Oyster Sauce, which is now available in a convenient squeezable bottle at select Asian grocery stores. he was able to revive one packet of the 3kg of frozen beef brisket he's got taking up space in the freezer for his garlic noodles he crushed up some garlic and added that to his ramen noodles with some butter, spring onions, oyster sauce, soy sauce and honey. And if you wanna try the new Panda Brand Oyster Sauce Squeezable Bottle without trusting Kane to cook for you Lee Kum Kee is celebrating 50+ years in Australia by giving away over 5,000 free products at Sydney's Manly Wharf on the 8th and Melbourne's QV on the 22nd. And keep an eye out for their online cook off challenge on August 7th. But the time is finally here Kane plated me up his pan fried toastie and... Kane is officially my private chef.

Transcript

my guy roommates think that I am their PRIVATE CHEF? but that ends today. Ever since Kane quit being a vegetarian, he eats meat for every single meal. And finally he's attempting to cook for me. He's making a cheesy beef and noodle toastie. The star ingredient is the Panda Brand Oyster Sauce, which is now available in a convenient squeezable bottle at select Asian grocery stores. he was able to revive one packet of the 3kg of frozen beef brisket he's got taking up space in the freezer for his garlic noodles he crushed up some garlic and added that to his ramen noodles with some butter, spring onions, oyster sauce, soy sauce and honey. And if you wanna try the new Panda Brand Oyster Sauce Squeezable Bottle without trusting Kane to cook for you Lee Kum Kee is celebrating 50+ years in Australia by giving away over 5,000 free products at Sydney's Manly Wharf on the 8th and Melbourne's QV on the 22nd. And keep an eye out for their online cook off challenge on August 7th. But the time is finally here Kane plated me up his pan fried toastie and... Kane is officially my private chef.