Challenging myself to a random budget

@justkingkev

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Applebee's All You Can Eat

Why it worked

The video likely performed well due to the relatable "budget challenge" premise combined with a popular and well-known food promotion from Applebee's. The creator's enthusiastic delivery and focus on the value and variety of the meal would have resonated with viewers.

Summary

The creator challenges themselves to eat for a day on a $19.99 budget in New York City. They decide to go to Applebee's to take advantage of their All You Can Eat Boneless Wings, Riblets, and Double Crunch Shrimp deal, which costs $19.99 in Times Square.

Structure

1Introduces the budget challenge.
2Reveals the budget and the location (NYC).
3Identifies Applebee's All You Can Eat deal as the solution.
4Explains the deal details and pricing.
5Highlights the ability to switch proteins and unlimited fries.
6Concludes it's a great value meal.

Product placement

The video features Applebee's restaurant and their All You Can Eat Boneless Wings, Riblets, and Double Crunch Shrimp promotion. The creator is shown eating the food and discussing the deal.

Original caption

Honestly might have to go back tomorrow #applebeespartner #ayce @Applebee’s Grill + Bar

More from @justkingkev

Their other posts in the index, biggest breakout first.

On-screen text

Challenging myself to a random budget today's budget $19.99 $19.99 I can't lie out into in New York that and would Applebee's recently back their all you can riblets riblets and double crunch shrimp the deal starts at $15.99 but but in Times Square you can get it for $19.99 which is as good is you're gonna get and the craziest part about this promotion is that you can switch is that you can switch your protein as much as you so you can try all so you can try all three it also comes with unlimited fries which I was very between the between the variety and the unlimited this might be the best all you can eat And more value than any fast

Transcript

today's budget is $19.99. I can't lie, it's pretty hard to stretch out into a whole day of eating in New York. But there was one deal that I knew would work and would fill me up. Applebee's recently brought back their all you can eat boneless wings, riblets and double crunch shrimp. The deal starts at $15.99 nationwide, but in Times Square you can get it for $19.99, which is as good as you're gonna get. And the craziest part about this promotion is that you can switch your protein as much as you want, so you can try all three. It also comes with unlimited fries, which I was very happy about. Between the variety and the unlimited refills, this might be the best all you can eat I have ever heard of. And more value than any fast food meal.