Overshot — find the TikToks breaking out, and what they're selling

Loading video…

I want you to try this on your next sales call, specifically a cold call.

@salesslay

9.5K followers · usually 846 views a post

Views

9.6K

Likes

325

Comments

Why it worked

The video provides actionable, high-value professional advice that directly addresses a common pain point for sales professionals, delivered in a concise and authoritative manner.

Summary

The creator explains the concept of a pattern interrupt in cold calling to break the standard script. She suggests using no-based questions to disrupt the prospect's expectations and improve engagement.

Structure

1Introduce the concept of pattern interrupt
2Explain why standard cold call openers fail
3Provide specific examples of disruptive openers
4Explain the psychology behind no-based questions
5Encourage the viewer to test the strategy

Call to action

Try it on your next call and let me know how it goes.

On-screen text

pattern interrupt in medical sales

Transcript

I want you to try this on your next sales call, specifically a cold call. And it's called pattern interrupt. Don't be doing what all the other reps be doing, calling in, saying, oh my god, how are you? Is now a good time? Blah, blah, blah, blah, blah. No, no, no. You want to disrupt what they're usually expecting. You can say, what did I catch you in the middle of? Is now a bad time? People are drawn to say no. So allow this process to continue being automatic by asking no-based questions and interrupting what they're usually going to expect from a sales call. Try it on your next call and let me know how it goes.

Original caption

pattern interupt is a proven strategy in cold calling! Try it :-) further options include: Direct + self-aware “Dr. Smith, this is Alexandra, totally a cold call. Can I have 20 seconds to tell you why I called?” Permission-based “Dr. Smith, I’m going to make this really easy, if what I’m calling about isn’t relevant, you can hang up on me. Fair?” Curiosity “Dr. Smith, quick question. are you currently doing anything with ___” Disarming “Dr. Smith, I promise I’m not calling to ask you how your day is going. I have a very specific question for you.”#medicalsalesrep #medicalsales