HOW HAYS TRAVEL SAVED 3,000 JOBS

@richard.harpin

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Hays Travel

As the UK's largest independent travel agent, Hays Travel offers unparalleled holiday choice and award-winning service across more than 530 high street branches, personal travel consultants and online

4 videos2 creators

Why it worked

The video tells a compelling story of business resilience and job creation, highlighting a significant positive outcome from a company acquisition. The emotional narrative of saving jobs resonates strongly with viewers, making it shareable and impactful.

Summary

This video recounts the moment Hays Travel acquired the retail estate of Thomas Cook, saving approximately 3,000 jobs. The speaker describes feeling a mix of excitement, worry, and responsibility, ultimately finding joy in providing employment opportunities.

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Transcript, structure and on-screen text

5 beats, a 81-word transcript and 26 lines of on-screen text — the parts you need to write your own version.

Original caption

How @Hays Travel saved 3,000 jobs. When Hays Travel acquired Thomas Cook’s retail estate, Dame Irene Hays knew the opportunity came with enormous responsibility. The deal allowed them to offer jobs to just short of 3,000 people. For Irene, the moment brought a mixture of excitement and worry, followed by the joy of giving thousands of people a future after Thomas Cook’s collapse. A remarkable moment in the Hays Travel story.