Oh hello

@richard.harpin

12.9K followers · usually 1.8K views a post

Views

7.1K

Likes

369

Comments

10

Shares

4

Promoted product

Hair Syrup

Why it worked

The video combines a relatable business challenge (scaling and delegation) with a specific, successful product (Hair Syrup) and a credible expert's advice (Richard Harpin). The creator's appearance on Dragons' Den adds an element of recognition and authority.

Summary

Lucie, founder of the viral hair care brand Hair Syrup, asks for advice on what to delegate as she scales her business. Richard Harpin, founder of HomeServe, advises her to focus on her strengths and hire people for tasks she is bad at, recommending the CliftonStrengths assessment.

Free account

Transcript, structure and on-screen text

5 beats, a 165-word transcript and 75 lines of on-screen text — the parts you need to write your own version.

Create a free account to see the full breakdown

Original caption

@luciemacleod built @hairsyrup , the TikTok viral hair care brand, and asked what she should delegate as she scales. I spent a long time at HomeServe focused on everything I was bad at. A long list. The model that actually works: hire people to do the things you’re bad at and don’t enjoy. Focus only on your strengths. Take the Clifton Strengths Finder. 200 questions, 30 minutes, tells you exactly what you’re good at. Then build around that.